What is surveillance capitalism according to Zuboff?
Surveillance capitalism is an unprecedented market form that unilaterally claims human experience as free for the taking as a source of raw material. This raw material is then rendered into behavioral data, which is processed and analyzed. The ultimate aim is to produce predictions of future behavior, which are then sold in new markets of 'prediction products.' It's a system driven by extraction and the commodification of the deeply personal, leading to a profound imbalance of knowledge and power.
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