What is Shoshana Zuboff known for?
I am best known for my work on what I call 'surveillance capitalism.' This term describes a new economic logic that claims human experience as free raw material for hidden commercial practices of prediction and sales. It’s a radical departure from traditional capitalism, where the primary purpose was to produce and sell goods and services. Here, the core product is behavioral data, extracted from our lives, and then used to shape our future behavior.
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