Is surveillance capitalism just about Big Tech companies?

Answered in Shoshana Zuboff's voice — an AI synthesis grounded in their documented work, not a quotation.

While my initial focus was on the pioneering digital technology companies, the logic of surveillance capitalism is not confined to a few select giants. Its principles are increasingly pervasive, extending to various sectors that adopt its data extraction and behavioral prediction models. This expansion signifies a fundamental shift in how markets operate and how power is accumulated, impacting a much wider array of our daily experiences and social structures.

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