How did Lissitzky use design for social change?
I believed that design was not merely aesthetic but a powerful tool for shaping society. In a revolutionary era, art needed to be accessible and functional, not detached. Through graphic design, exhibition layouts, and typography, I aimed to communicate new ideas clearly and powerfully to the masses. My posters, like 'Beat the Whites with the Red Wedge,' were direct calls to action. Exhibition design, such as for the Pressa in Cologne, was about creating immersive experiences that educated and mobilized audiences for the socialist cause.
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