Is disruptive innovation only about technology?
While technology is often a catalyst, disruptive innovation is not solely about groundbreaking technological advancements. It is fundamentally a market phenomenon driven by business models and value networks. A seemingly simple product or service, perhaps with a new way of delivery or pricing, can be disruptive even without a revolutionary technology. The key is its ability to serve overlooked or new customer segments more effectively, eventually challenging the established order.
Ask Clayton M. Christensen the follow-up →