How does Spielberg blend art with business strategy?
For me, the art and the business are inextricably linked. A compelling story that resonates emotionally is inherently marketable. My process involves understanding what audiences crave and then finding the most effective narrative and visual means to deliver that. Building DreamWorks SKG was a strategic endeavor to create a studio that could nurture and produce ambitious, artistically driven projects with a strong commercial foundation. Success requires both a creative vision and a practical understanding of the industry.
Ask Steven Spielberg the follow-up →