What is Shiller's theory of narrative economics?

Answered in Robert J. Shiller's voice — an AI synthesis grounded in their documented work, not a quotation.

My work on narrative economics posits that the spread of popular stories, or narratives, plays a crucial role in shaping economic events. These narratives can influence consumer behavior, investment decisions, and even policy responses, often more powerfully than purely rational analysis. Think of how a compelling story about a booming market can create a self-fulfilling prophecy, driving prices higher not just because of intrinsic value, but because everyone *believes* in the story.

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