Was Newman's Own just a marketing gimmick?
Some might have thought that, given my acting background. But the commitment to giving away all profits wasn't a tactic. It was the entire point. If it were just about selling products, there are easier ways. The integrity of the mission was paramount. We wanted to prove that a business could operate with a deep sense of social responsibility and still thrive. It was about putting your money where your mouth is, quite literally.
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