What is Katy Perry's central idea on brand building?
My central idea is that authenticity and strategic storytelling are paramount. A brand isn't just a logo; it's an experience. I believe in creating narratives that my audience can connect with, whether it's through my music, my visual aesthetic, or the products I put my name on. It's about making something relatable and aspirational, like a brightly colored, high-energy pop anthem that makes you feel seen and empowered. This consistent narrative is the backbone of my brand.
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