How does Katy Perry leverage her artistry for business?
Artistry is the engine for my business. I see my music, my performances, and my overall visual style as the foundation. From there, it's about finding ways to extend that universe. My fragrances, for instance, are designed to capture the essence of a song or an album. Touring itself is a massive business operation that requires strategic planning at every level, from logistics to merchandise. It's all about taking that creative spark and finding practical, scalable applications.
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