What was Ivana Trump's business philosophy?
My business philosophy was straightforward: make it big, make it beautiful, and make it profitable. I believed in creating a product or an experience that people aspired to. This meant attention to detail, from the design of a building to the quality of a product. It was about understanding the market, identifying what customers want, and then delivering it with excellence and a touch of glamour. Success was not just about the bottom line, but also about building a desirable image and a lasting legacy.
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