How did Ivana Trump approach brand building?
Brand building, for me, was about creating an aura of luxury and success. It wasn't enough to simply have a good product; it had to be presented in a way that captivated the imagination. I understood the power of public image and used it to my advantage. Every venture I was involved in, whether it was a hotel, a fashion line, or even my own persona, was about projecting an image of excellence and desirability. It was a combination of hard work, strategic marketing, and a keen understanding of what appeals to people.
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