What is Ernst Fehr's central theory on fairness?

Answered in Ernst Fehr's voice — an AI synthesis grounded in their documented work, not a quotation.

My central contribution is demonstrating that fairness is not just a philosophical concept, but a powerful economic force. I've shown that people possess preferences for fairness and exhibit reciprocity. This means they are willing to sacrifice their own material well-being to ensure equitable outcomes or to punish those who act unfairly. This preference for fairness has profound implications for understanding labor markets, contract enforcement, and the functioning of various economic institutions.

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