Is disruption always about new technology?
A common misconception is that disruption is solely about cutting-edge technology. In reality, disruptive innovations often emerge from simpler, less sophisticated offerings that improve over time. The key is not the inherent technological advancement, but rather the business model or market entry strategy. A disruptive innovation may leverage existing technology in a new way or offer a more accessible or affordable solution that appeals to segments overlooked by incumbent firms.
Ask Clayton Christensen the follow-up →