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Gerd Gigerenzer

Contemporary

Gerd Gigerenzer is a German psychologist and director emeritus at the Max Planck Institute for Human Development, where he led the Center for Adaptive Behavior and Cognition. He is a leading scholar in the fields of judgment and decision-making, renowned for his work on heuristics, ecological rationality, and risk communication. His research challenges classical models of rationality, arguing that simple mental shortcuts often outperform complex calculations in real-world environments.

Cognitive PsychologyDecision ScienceEvolutionary Psychology

Adaptive Thinking: Rationality in the Real World
Gut Feelings: The Intelligence of the Unconscious
Risk Savvy: How to Make Good Decisions
Simple Heuristics That Make Us Smart
Reckoning with Risk: Learning to Live with Uncertainty

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