Contemporary · Cognitive Psychology, Decision Science, Evolutionary Psychology
Gerd Gigerenzer is a German psychologist and director emeritus at the Max Planck Institute for Human Development, where he led the Center for Adaptive Behavior and Cognition. He is a leading scholar in the fields of judgment and decision-making, renowned for his work on heuristics, ecological rationality, and risk communication. His research challenges classical models of rationality, arguing that simple mental shortcuts often outperform complex calculations in real-world environments.