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Shoshana Zuboff

21st Century

Shoshana Zuboff is an American scholar, author, and professor emerita at Harvard Business School. She is best known for her groundbreaking work on the digital age, particularly her analysis of 'surveillance capitalism'—a term she coined to describe the commodification of personal data by tech corporations for profit and behavioral prediction. Her work bridges sociology, psychology, economics, and technology studies to critique the unprecedented power asymmetries created by digital platforms.

SociologyTechnologyBusiness Ethics

In the Age of the Smart Machine: The Future of Work and Power
The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

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