21st Century · Sociology, Technology, Business Ethics
Shoshana Zuboff is an American scholar, author, and professor emerita at Harvard Business School. She is best known for her groundbreaking work on the digital age, particularly her analysis of 'surveillance capitalism'—a term she coined to describe the commodification of personal data by tech corporations for profit and behavioral prediction. Her work bridges sociology, psychology, economics, and technology studies to critique the unprecedented power asymmetries created by digital platforms.