"The Change Masters" argues that successful American companies foster innovation and entrepreneurship through the development of participative management skills. It demonstrates how organizations can encourage the use of new ideas originating from within the corporation. The book examines the organizational structures, corporate cultures, and specific strategies of several major American companies that exemplify these principles.
Readers gain practical insights into the conduct of American business and management, understanding how to cultivate a corporate environment that embraces change and encourages internal idea generation. The work provides concrete examples of how specific companies achieve success by actively managing for innovation and by developing the skills necessary for employees to participate in and drive change.
Key concepts
- Innovation — The introduction and implementation of new ideas within a corporation.
- Entrepreneurship — The process of developing new ideas and taking risks to bring them to fruition.
- Participative management skills — The abilities that encourage employees to contribute to decision-making and idea generation.
- Organizational structures — The ways in which companies are formally arranged and how work is divided and coordinated.
- Corporate cultures — The shared values, beliefs, and practices that characterize a company's operations.