Summary
"The Change Masters" argues that successful American businesses foster innovation and entrepreneurship by developing participative management skills and encouraging internally generated ideas. The book examines the organizational structures, corporate cultures, and specific strategies of major American companies that excel at managing change. Readers will learn about practical approaches to business and management, with a focus on how companies can cultivate environments where new ideas are welcomed and utilized.
The book emphasizes the importance of creating organizational structures and cultures that support innovation. It provides specific examples of strategies employed by leading companies to achieve this, offering concrete insights into how to implement change effectively within a corporate setting.
Key concepts
- Innovation — The process of generating and implementing new ideas within a corporation.
- Entrepreneurship — The practice of starting new businesses or encouraging new ventures within existing companies.
- Participative management skills — Abilities that encourage employees to contribute new ideas and actively participate in decision-making.
- Organizational structures — The formal arrangement of jobs within an organization.
- Corporate cultures — The shared values, beliefs, and norms that characterize an organization.
- Specific strategies — Concrete plans and actions employed by companies to manage change and foster innovation.
From the book
Description: Abstract: This book presents practical information on the conduct of American business and management. The author concentrates on innovation, entrepreneurship, and the development of participative management skills that encourage the use of new ideas arising from within the corporation itself. The organizational structures, corporate cultures, and specifics strategies of several major AMerican companies are examined.
Snippet: Abstract: This book presents practical information on the conduct of American business and management.