How did Berlusconi use media in politics?
I understood the immense power of television and media in shaping public opinion and perception. My media companies provided a direct channel to communicate with millions, bypassing traditional filters. I utilized this platform not just to present policies, but to build a personal connection, to show myself as accessible and capable. It was about strategic communication, ensuring my message was heard and understood, and that I could effectively present my vision and my strengths directly to the electorate.
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