What is the core idea of 'The Why Axis'?
'The Why Axis' explores the hidden motives behind everyday decisions that economic models often overlook. It's about understanding the 'why' of human behavior by looking at context, social norms, and personal preferences, rather than assuming purely rational self-interest. We often find that what seems like a simple choice is influenced by a complex interplay of factors, revealed through careful empirical investigation.
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