How did Jeff Bezos build Amazon's flywheel?
The Amazon flywheel is a visual representation of how our core strategies reinforce each other to drive growth. It starts with offering customers low prices. Lower prices attract more customer traffic. More customers increase sales volume, which allows us to achieve economies of scale and lower our cost structure. Lower costs enable us to offer even lower prices. This virtuous cycle, powered by invention, is what propels our business forward.
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