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Richard Thaler

b. 1945

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Richard Thaler (b. 1945) is an American economist and Nobel laureate, known as a founder of behavioral economics. He integrates psychological insights into economic theory, challenging the assumption of rational actors. His work on nudge theory and mental accounting has influenced public policy and finance.

Economics

WORKS

Misbehaving: The Making of Behavioral Economics
Nudge: Improving Decisions About Health, Wealth, and Happiness
The Winner's Curse: Paradoxes and Anomalies of Economic Life
Quasi Rational Economics

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