"Thinking with Type" by Ellen Lupton presents practical information about typographic design, applicable to print, web, and screen. The book is structured into three sections: letter, text, and grid. Each section features an essay explaining key concepts, followed by practical demonstrations to illustrate the material. This approach serves as a pedagogical tool for students, teachers, and designers seeking to enhance their typographic skills.
The book provides direct, applicable lessons for typographic design across various media. By breaking down the subject into foundational elements, readers can learn to improve their design work with immediate practical application. The accompanying website offers further resources, including examples of on-screen design and teaching aids.
Key concepts
- Letter — Explains foundational elements related to individual characters in typography.
- Text — Details concepts concerning the arrangement and design of written content.
- Grid — Illustrates principles of using underlying structures for organized layout.
- Typographic design — Focuses on the art and technique of arranging type.
- Design history and theory — Provides context for typographic principles.