Book

SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

by Rosabeth Moss Kanter

Summary

"SuperCorp" argues that the future success of companies depends on their ability to be "big but human, efficient but innovative, global but local." Based on a three-year worldwide research program, the book answers how companies can grow without becoming "lumbering, corrupt giants." It presents "vanguard companies" like IBM, Procter & Gamble, Cemex, and Omron as models for businesses of all sizes to remain competitive and attract talent.

The book demonstrates a powerful synergy between financial success and social conscience, showing that companies integrating both will thrive. Readers learn how to avoid the pitfalls of corporate growth and achieve a balance that benefits shareholders and society, leading to sustained innovation, profit, and growth.

Key concepts

  • Vanguard companiesCompanies that are big but human, efficient but innovative, global but local, poised for future success.
  • Synergy between financial success and social conscienceThe powerful combination of shareholder value and ethical business practices.
  • Avoiding lumbering, corrupt giantsThe challenge of preventing growth from leading to inefficiency and ethical compromise.

From the book

Description: Throughout her extraordinary career, Professor Rosabeth Moss Kanter has always pushed the boundaries through her high-level field research, and her breakthrough ideas with practical applications for a broad audience. One of the world's bestselling business thinkers, her work on leadership and change management has influenced the most enlightened and successful executives and entrepreneurs. Supercorp, based on a three-year worldwide research program, provides the answer to a question crucial to both business and society more broadly: as a company grows, how can it avoid becoming a lumbering, corrupt giant? Companies such as IBM, Procter & Gamble, Mexican-based Cemex and Japanese-based Omron provide the models that businesses small and large can use to stay on track, outstrip…
Snippet: Supercorp, based on a three-year worldwide research program, provides the answer to a question crucial to both business and society more broadly: as a company grows, how can it avoid becoming a lumbering, corrupt giant?

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