Synthesized answer
Based on the introductory statements, Ford infers that the ultimate "end" or purpose of human endeavor is to "live" and to make "this world a better place in which to live" [1]. He states that power and machinery, money and goods, are merely "means to an end" that "set us free to live" [1].
Ford's theory of business, exemplified by the Ford Motor Company's success, aims to be "something more than a theory of business" and is focused on improving the world [1]. This involves the application of intelligently directed power and machinery to lower costs and improve product quality [2]. He also believes in increasing the well-being of the workingman by aiding him to do more work, rather than less [3]. The ultimate purpose, therefore, appears to be the enablement of a better, more comfortable life for individuals and society through efficient production and fair distribution.
Synthesized from the book passages below. Chat with the book on Feynman for follow-up.
From the book
ical portion of life, we cannot have the time to enjoy the trees, and the birds, and the flowers, and the green fields. I think that we have already done too much toward banishing the pleasant things from life by thinking that there is some opposition between living and providing the means of living. We waste so much time and energy that we have little left over in which to enjoy ourselves. Power and machinery, money and goods, are useful only as they set us free to live. They are but means to an end. For instance, I do not consider the machines which bear my name simply as machines. If…
y through the application of an inevitable principle. By the application of intelligently directed power and machinery. In a little dark shop on a side street an old man had laboured for years making axe handles. Out of seasoned hickory he fashioned them, with the help of a draw shave, a chisel, and a supply of sandpaper. Carefully was each handle weighed and balanced. No two of them were alike. The curve must exactly fit the hand and must conform to the grain of the wood. From dawn until dark the old man laboured. His average product was eight handles a week, for which he received a…
n our life. Good intentions plus well-thought-out working designs can be put into practice and can be made to succeed. It is possible to increase the well-being of the workingman--not by having him do less work, but by aiding him to do more. If the world will give its attention and interest and energy to the making of plans that will profit the other fellow as he is, then such plans can be established on a practical working basis. Such plans will endure--and they will be far the most profitable both in human and financial values. What this generation needs is a deep faith, a profound…
sence of my idea then is that waste and greed block the delivery of true service. Both waste and greed are unnecessary. Waste is due largely to not understanding what one does, or being careless in doing of it. Greed is merely a species of nearsightedness. I have striven toward manufacturing with a minimum of waste, both of materials and of human effort, and then toward distribution at a minimum of profit, depending for the total profit upon the volume of distribution. In the process of manufacturing I want to distribute the maximum of wage--that is, the maximum of buying power. Since…
r, for instance, was first sold for $750, then at $850, then at $625, and the other day we cut it 37 per cent, to $395. The tractor is not made in connection with the automobiles. No plant is large enough to make two articles. A shop has to be devoted to exactly one product in order to get the real economies. For most purposes a man with a machine is better than a man without a machine. By the ordering of design of product and of manufacturing process we are able to provide that kind of a machine which most multiplies the power of the hand, and therefore we give to that man a larger…
More questions about this book
- Explain, in simple terms, Ford's core argument about why increased machinery and industry, contrary to popular belief, are essential for humanity to truly enjoy "the trees, and the birds, and the flowers."
- Ford differentiates between "living" and "providing the means of living." How does he propose that understanding "the mechanical portion of life" can resolve this apparent opposition, rather than create more conflict?
- Ford states his machines are "concrete evidence of the working out of a theory of business" aimed at making the world better. Beyond commercial success, what fundamental principles, as outlined in this introduction, must his business theory embody to achieve this ambitious goal?
- Consider Ford's claim that "more power is used merely in ploughing the soil than is used in all the industrial establishments of the country put together." What implications does this specific comparison have for his overall vision of "opportunity ahead" and his belief that we've only "scratched the surface"?