Synthesized answer
The author provides evidence backed by 35 years of evidence-based, peer-reviewed scientific research [1]. This research includes a three-year field study focused on what motivates people to change [1].
The book also incorporates new research, new insights, and new examples in its revised edition [2]. The author uses memorable stories and relatable examples to explain the psychology of persuasion [2].
Synthesized from the book passages below. Chat with the book on Feynman for follow-up.
From the book
think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move…
Title: Influence, New and Expanded by Robert B. Cialdini, PhD Description: The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business…